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Every year information technologies become more and more firmly in our life. Rapid development has led to the fact that virtual (VR) and augmented (AR) reality technologies are becoming more and more popular. People are increasingly interested in applications in which virtual and real life intersect and complement each other.

Navigators with arrows and pointers, augmented reality games, immersive movies and many more are gaining popularity. Important advantages of AR and VR are entertainment and application in many areas of life, from education to advertising.


And it is not just words. For example, the global augmented reality market is set to grow from USD 5.91 billion (now) to USD 198 billion in 2025. Also, will grow the number of users of augmented reality products (from 68.7 million users in 2019 to 85 million users in 2021) and virtual reality products (from 42.9 million users in 2019 to 57.1 million users in 2021 – according to eMarketer report).

A new stage in the development of the travel industry

 AR and VR technologies, as well as artificial intelligence have found their application in the travel business. Until recently, all kinds of applications and navigation systems for tourists using AR and VR technologies were just ideas and did not reach implementation.

The IT company ServReality decided to change the state of things and created an innovative tourism project “Touristl”. Now, thanks to the use of augmented reality technologies in tourism, travel is becoming more and more exciting, interesting and spectacular. In addition, the use of artificial intelligence in the application allows you to immerse yourself in the journey as much as possible and give the user exactly what he/she needs.

Touristl is a global international project, in which the developers have invested all their efforts and experience.


Project expansion map

  • Ukraine
  • England
  • Germany
  • Israel
  • USA

Project goals


Optimize and improve the travel business. The introduction of augmented reality into tourist routes will make travel more interesting, economical and educational.


In this difficult time of a pandemic, it is very important to avoid crowded places. That is why one of the main goals of the project is to make travel safer by building personal routes and conducting individual excursions.


Attract investors for cooperation and joint development of the tourism business.


As you can see, Touristl is not just a game or a highly targeted application. This is a global idea, designed to radically change the idea of ​​tourism and strengthen Ukraine’s position in the international information technology market.

The mission of the Tourist project is to make travel planning and exploring new cities easier, and thanks to artificial intelligence and the use of AR / VR technology, we want to awaken interest in exploring new places from more people.

Application under test

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