Fitur opens its doors with a clear message: tourism is back
The International Tourism Fair of Madrid (Fitur) it opened its doors on Wednesday in a special way and with the restrictions imposed by the pandemic of coronavirus to send the world a message: “tourism is back”.
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From today until May 23, Fitur will be a global showcase to analyze initiatives such as health passports, tourist corridors and diagnostic tests at Origin and destination.
The Kings of Spain, Felipe VI and Letizia, made the inaugural tour of the 41st edition of this fair, one of the most important in the world, and in which delegates from 55 countries participate in person and another 79 will do so through the digital platform Fitur LIVEConnect, operational from May 5 to June 4.
Despite capacity restrictions due to the pandemic, the Madrid IFEMA Fairgrounds has dedicated more than 46,000 square meters to this event in seven pavilions enabled, and more than 5,000 companies that have confirmed their presence at the fair (38 percent International).
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The Kings of Spain, Felipe VI and Letizia, during the inaugural tour of Fitur 2021.
At Fitur 2021 there will be official national or local representations of Chile, Colombia, Guatemala, Argentina, Mexico, Cuba, Honduras, Costa Rica, Peru, Dominican Republic, Brazil and Panama.
Given the importance of this fair, the first in the sector after the initial impact of the pandemic, ministers and vice ministers of Tourism from 18 Latin American countries signed last week the Declaration of Punta Cana (Dominican Republic), which establishes the key lines and the commitment of the region to relaunch the sector, making it more sustainable and inclusive.
These countries are committed to a sustainable and safe tourism once the pandemic is overcome and ask for common homologable standards for all, in order to ensure displacement.
The ibero-american ministers of Tourism present at the Show concurred on Tuesday, during the XXII Ibero-american Conference of Ministers and Entrepreneurs of Tourism (Cimet), in that the tourism sector is “already seeing the light at the end of the tunnel” of the crisis caused by the covid-19 and pointed out that “if we continue the way we are, we can begin to revive the tourist flows”.
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After a year of pandemic, all Ibero-American officials insisted on the importance of guaranteeing biosanitary security to visitors as a fundamental asset to relaunch the sector, in addition to other concepts already more established such as sustainability.
To do this, national officials offer a large percentage of vaccination in their countries, but they also call for standardized criteria around the world to determine whether a destination is safe.
Main novelties of the fair
As novelties of this atypical edition, the participants in the professional meetings must provide PCR tests or antigens of negative result, although they will not be required for the general public, who will be able to access the days 22 and 23 with preventive health measures.
In addition, at Fitur 2021 the president of the Spanish government, Pedro Sánchez, will present the” green digital certificate”, which can be applied from June and will allow safe travel to certain destinations.
EFE
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