(Five) star Rain: Madrid will have another super luxury hotel in the center
Thursday,
22
April
2021
–
01:42
The Marriott chain announces the opening of a five-star Grand Luxury in the Plaza de Canalejas, almost next to the Four Seasons. The new hotel will be the first JW Marriott in Spain.
The old hotel Asturias.
SHUTTERSTOCK
Guests of Marriott’s new hotel can be seen out the window with those of the lavish Four Seasons, a luxury concentration that adds up and continues in a five-star Madrid streak. The new JW Marriott open its doors next year in the canalejas square and it joins half a dozen other hotel projects such as the recently renovated Ritz that are shaking the city after a tough year for the tourist sector.
The American chain had announced a hotel of the W collection for this central location, but it has finally decided on a five star grand luxury Ms clsico, quiz ms ad hoc to compete with its neighbor, the Canadian Four Seasons, inaugurated last autumn.
The president of Marriott International for EMEA, Satya Anand, he wanted to give the” first “of his own voice:” we have just signed our first JW Marriott Hotel in Spain. The accommodation will have 139 rooms and has a fantastic location in the Plaza de Canalejas, ” he said in a meeting with the virtual Press.
The new five stars occupy the old hotel Asturias, a clsico of the center, who shows precisely that his rooms “did not cost a fortune”. This can’t be anymore. Once restored, the new building will have two floors of suites, all of them with outdoor terraces and luxury hotel service.
It is what the New Times demand. The pandemic has made the big chains are betting on luxury because, as emphasized this week Jenni Benzaquen, executive director of Design Hotels, ” the luxury customer has demonstrated high resilience during the pandemic. Last summer we saw an increase in the market for this customer.”
“We believe that the JW Marriott brand is especially suited to today’s luxury traveler, who seeks refreshing and enriching getaways while providing rich culture and exceptional service,” said the executive.
The chain has recently opened its JW Marriott number 100 worldwide. The design of the Madrid run by local architects Arvo architecture of Juan, they already made the hotel Aloft Madrid Gran Va, in the plaza de Callao. While the interiors will be the work of the Madrid team of Rockwell Group, one of the most prestigious studios in the world, authors in the capital of the Gran Hotel Ingles, for example.
It is expected that in the JW seek “feeling of balance and warmth, inspired by the principles of mindfulness”, using natural elements, interesting textures and eminently tctile spaces.
Despite the uncertainty, the American chain opened 50 hotels in 2020 and 20 so far from year around the world. Anand is optimistic about the recovery of Tourism. “Clearly you see demand and we believe that leisure tourism return first”, seal during his intervention. “We are entering a renaissance of travel“.
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