Macrorrueda left businesses for tourism for US$ 46.7 million

The Travel Mart business macro-round, which was held virtually between 28 April and 4 May, left encouraging results for the revival of the sector tourism. It involved 152 Colombian companies, which managed to generate business opportunities with 288 buyers, from 34 countries.

(You may be interested: travel agencies will show their offer at an event open to the public).

“They were very productive days for all entrepreneurs, who had 3,935 appointments, that is, about 4,000 new business opportunities for the safe reactivation of the tourism industry. In addition, of the 46.7 million dollars in business expectations, 25.3 million dollars correspond to the holiday tourism segment and 21.5 million dollars to the meetings industry,” said Flavia Santoro, president of ProColombia.

Procolombia he presented to international entrepreneurs the new promotion strategies he is carrying out, such as the socialization of the six macro-regions: the Greater Caribbean, the Pacific, the Western Andes, the eastern Andes, the Massif and the Amazon-Orinoquia.

In addition, buyers had the opportunity to learn about the new manifesto and the reasons why Colombia is the most welcoming country in the world.

(Also: 18 Latin American countries signed a commitment to reactivate tourism).

Companies such as enjoy the world, from Ecuador, highlighted the innovative destinations that the country has to offer. According to Édison Macías, manager of the wholesale company “ ” the business round was very satisfactory for us, because we had the opportunity to know new destinations in Colombia, such as the Colombian Massif, La Guajira and Cauca. This helps us boost new destinations with our agencies.”

Ecuador was one of the countries that did more business, registering 3.3 million dollars. The first was the United States, with 11.8 million dollars, or 25 percent of the total citations analyzed. Mexico reached $ 9.3 million and Peru reached $ 6.5 million.

(Also: tourist places of Colombia not so known by tourists).

It should be noted that India registered 2 million dollars, being the fifth market with more business, which happens for the first time in this business round.

From the Asian country, companies such as Grand Travel Planners, a travel agency created in 1983 that operates from Chandigarh, a city located in the north of the Asian country, participated. His business focuses on organizing luxury trips in the holiday segment in niches such as culture, nature, community tourism, sun and beach, nautical and wellness. In addition, it has an offer for the meetings industry focused on events, incentives and weddings.

The sanctuary of flora and Fauna of Los Flamencos, in the hamlet of Camarones, is a place to connect with nature, 17 kilometers from Riohacha.

Photo:

Andrew Hurtado Garcia

On the part of the regional companies, Guajira tours Colombia was one of the attendees. This was created in 1983 and specializes in offering holiday tourism focused on showing the cultural and natural wealth of La Guajira.

One of the experiences you have is to visit the Fauna and Flora Sanctuary los Flamencos Rosados and, in addition, it has Services for events and conventions. On the other hand, the department generated business expectations for more than 500 thousand dollars.

In addition, the regions with the most business records were Cundinamarca, with 15.2 million dollars; Bolívar, with 10.1 million dollars; Antioquia, with 4.5 million dollars; Quindío, with 3.3 million dollars, and Valle del Cauca, with 2.7 million dollars.

Sylvia Avalos, creator of the French company Anapia Voyages, said she was ” delighted with the appointments I have had, because they fit what my travelers are looking for. It is the example of the Boutique Hotel San Rafael in Mompox, Birding Tours located in Pijao or the Hacienda Venecia in Manizales. The latter I loved for activities such as cooking courses they have. I didn’t know these providers and I’m really happy.”

TRAVEL WRITING
With information from Procolombia

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