Madrid is committed to exploiting the attractions of each neighborhood to promote its tourist revitalization
Updated Saturday,
15
may
2021
–
15:24
The City Council presents the Strategic Tourism Plan 2020-2023 with the main objective of the development of the neighborhoods of Madrid
“I think every neighborhood has its own personality. Everyone has pride in belonging to them. We want to work those strengths and souls of each of the neighborhoods and make them attractive to tourists, because they are”. As expressed Friday morning the tourism delegate, Almudena Mallo, that the Madrid City Council work to get tourists out of the most usual places in the city center and visit the outskirts. To do this, Mallo proposes “designing specific routes through all neighborhoods that have something to teach”.
Accompanied by director of Tourism, Hctor Coronel, the delegate explained that the Strategic Tourism Plan of the city of Madrid bet on the revitalization of gastronomy, heritage, culture and craft in Madrid throughout the city. “Madrid has a very attractive offer. We come from a 2019 where the figures were good, because the average cost of the tourist was 250 euros. After a difficult 2020, we can start again the tourism of the city”, Mallo says. Taking into account these data, Hctor Coronel estimates that “one of the objectives of this plan is that the tourist arrives to spend 370 euros minimum in his visit to Madrid”.
The City Council of Madrid has used certain measures to revitalizing the tourism sector how are the campaign Madrid, initiative encourages Madrileños to discover every corner of their city; the upcoming inauguration of the FITUR, the first major international tourism fair to be held again in Madrid after the arrival of Covid, and the Gastrofestival, it serves as a tourist attraction in neighborhoods such as Lavapis or Usera.
In last Friday’s presentation, Colonel insisted on the importance of Congress tourism, leader in Madrid. “When a congress tourist enjoys the city and takes a good experience, he is the best ambassador,” says the director. On the other hand, the city of Madrid is a Hub o relevant hub because it means a gateway to Europe from Latin America, “however, it is necessary to expand routes with markets such as China or the Middle East,” he says.
The director also discussed topics such as the purpose of reduce carbon footprint to zero or boost the digitalization to establish personalized plans for all types of tourists arriving in Madrid. He also explained the aim of revitalizing the Neighborhood tourism, key to sustainability. “We understand that all neighborhoods have something to tell and we want to take tourists to all those routes in the corners of Madrid,” he summarizes.
At the moment, the City Council of Madrid is working to provide a new brand to the city as a tourist destination and economic recovery mechanism. “We are confident that tourism will be the biggest economic engine of recovery. We are going to show that Madrid is the capital of the tourist sector”, concludes Almudena Mallo.
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