This is how it will be to sleep in a hotel (safe) this summer
Sunday,
23
may
2021
–
01:06
The sector approaches the summer with optimism aware of its limitations and the need to continue investing in hygiene, safety and technology. National tourism be a priority, with the islands as favorites.
Swimming pool of the CoolRooms of Atocha, in Madrid.
Masks and hydroalcohlic gel as courtesy amenities, adis to the breakfast buf, a la carte lunches by QR code, security distance between hammocks in the pool, online check-in, constant disinfection of the common spaces, limited capacity in the spa… Most Spanish hoteliers are living a sort of dj vu when it comes to preparing their long-awaited season because of the pandemic. Last summer around this time I already toc adapt. And this, history repeats itself.
That s, the experience, the security protocols and the vaccination process play in favor of the sector, which is optimistic. If we all know how to act and what the measures are going to be, we can plan our sales strategies and services to have a good summer season, points out Carlos Calero, general director of Vincci Hotels. To this end, they have reinforced the high standards of hygiene with which they worked through the Vincci Care seal in order to guarantee 100% peace of mind for customers.
On the same line it moves NH Hotels with Feel Safe at NH, an initiative that includes 700 adaptations in 10 areas that irn applies in the 364 hotels of the group worldwide to preserving health and safety of travelers and employees. Among the measures, stand out individualized proposals, new digital solutions such as a instant chat with staff to ask for information or solve a problem, strengthening the air and water purification system or redesigning the spaces to ensure distance.
PACKAGE RESERVATIONS
All in order to gain the trust of the husped, key in these times. We want to send a positive message. It’s starting the path of recoveryeven though it’s slower than we liked. Vaccination sets the pace and, if everything goes according to plan, people in summer will want to travel, says Marina Lpez, head of Marketing and New Technologies of the Hotusa group, to which the Eurostar hotels. In this sense, he has promoted the Save tourism forum, whose purpose is to restore the role that the sector had for the economy and society before the pandemic.
When it comes to attracting customers, Lpez believes in innovating and delivering personalized, unique and tailored experiences. You have to run away from homogeneity and standard. Priority will be given to brand proposals and author hotels with personality integrated into their environment and local culture, adding value to the destination.
Desire for nature
And if those hotels are within our borders, more tricks will succeed. Because, this summer the national destinations will again be the favorite of the Spaniards. Not in vain, in recent weeks have increased the bookings of flight packages ms hotel by 68%, our pas being the priority with 60%, while Europe gains ground with 22% and long distance add up to 16%, according to data from the portal Heading.
Within Spain, the Balearic and Canary Islands as well as the Costa de la Luz top the list of favorites. They look with optimism at this fact from Hacienda de Abajo, a boutique hotel with 32 rooms in La Palma belonging to the exclusive collection of Preferred Hotels & amp; Resorts. Reactivation is noticeable. May is better than April, there is a lot of interest. People want to travel and when they come they feel safe, says Javier Navarro, managing director of the hotel.
Contina: The pandemic has given us the opportunity to approach the national tourist and to make the island known as a extico destination but close. Lydia Prez, chain Marketing Director Coolrooms, with accommodations in Madrid, Asturias or Seville, he also believes that the Spaniards will stay in our country in search of sun, beach and mountains. At this time, privileged natural environments, open spaces and connection with nature. It seems that international destinations will have to wait: another point on which experts agree.
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